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Brain Image Bias
by: Roger DooleyThe use of brain imaging in evaluating advertising and products is increasing, and one wonders if the judgment of marketing execs could be clouded by the presence of colorful scan...
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Your Best Customers
If you asked the average businessperson “who are your best customers?” the initial response is likely to be “those who spend the most money with my company” or maybe “those who are the most profitable...
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Changing customer behavior
In a highly instructive HBR article, Harvard Professor Nava Ashraf outlines three particularly effective behavior-changing tools:1. Commitment devices – contracts or other arrangements that formalize...
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3 Things You Should Know About Reputation
Corporate reputations and brands are not the same things, and it’s important to understand the difference.Reputations are the result of what people know about a business based on their judgements of...
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Tools to Put the Customer at the Center of All You Do
Trying to ensure the customer gets the attention she deserves within your company?Striving to make yours a customer-centric company? How does the customer become the center of attention for your...
View ArticleDo Logos Matter Anymore?
A recent study asked people to draw logos of well-known brands from memory. Most of them failed, but does it matter?The study, which prompted drawings that ranged from nutty my-four-year-old-did-it, to...
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Huge changes in time spent watching traditional TV. One age group is watching...
This data is from the US but I doubt if Europe is that much different.I think the charts say it all - don't they?Here is a clue. Look for the little green arrow pointing up. Looks to me like live TV is...
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Do empathy maps reflect the desires behaviours and fears of customers or of...
I must admit that 'empathy maps' are something that is new to me.Reading about them on NN/g I discovered that they areA collaborative visualization tool used to articulate what we know about a...
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